tag:blogger.com,1999:blog-3522311.post4497273001799035154..comments2024-03-12T03:23:42.976-04:00Comments on NeuroDojo: Occupy Science (the journal)Zen Faulkeshttp://www.blogger.com/profile/07811309183398223358noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3522311.post-76129914648535597912011-12-20T13:28:47.228-05:002011-12-20T13:28:47.228-05:00So it looks like roughly half of the revenue for t...So it looks like roughly half of the revenue for the mag comes from subscriptions... <br /><br /><i>Science has retained a solid advertising base in an era of declining print revenues. While income from subscriptions has increased relative to ad revenue in recent years, close to <b>40 percent of revenue still comes from advertising</b>, down from a little more than 50 percent a few years ago, according to Beth Rosner, publisher of Science. </i><br /><br />So we need to make up approx $25,000,000 per year, though going OA could increase ad revenues a bit.neuromusichttps://www.blogger.com/profile/02897252203538237342noreply@blogger.comtag:blogger.com,1999:blog-3522311.post-15574767449024926372011-12-20T09:07:07.311-05:002011-12-20T09:07:07.311-05:00Great idea!Great idea!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3522311.post-6046987299431486132011-12-20T00:40:50.243-05:002011-12-20T00:40:50.243-05:00I think you are totally right, though, that AAAS a...I think you are totally right, though, that AAAS and Science would be good place to start... their NGO status and primary mission of "advancing science around the world by serving as an educator, leader, spokesperson and professional association" makes them an ideal candidate for establishing an OA standard.neuromusichttps://www.blogger.com/profile/02897252203538237342noreply@blogger.comtag:blogger.com,1999:blog-3522311.post-13163347685666407412011-12-19T22:26:56.435-05:002011-12-19T22:26:56.435-05:00Thanks for your comment. You're absolutely cor...Thanks for your comment. You're absolutely correct; I overstated the money issue. And yes, scientific societies, especially big ones, are often behind the times. <br /><br />But there should be a difference in mindset, and responsiveness, of a corporate publisher and a scientific society. And given those options, a journal from a society should be a softer target.Zen Faulkeshttps://www.blogger.com/profile/07811309183398223358noreply@blogger.comtag:blogger.com,1999:blog-3522311.post-20597242082531918292011-12-19T21:28:04.418-05:002011-12-19T21:28:04.418-05:00AAAS "is not concerned about making money&quo...AAAS "is not concerned about making money"? Wrong. Even non-profits need revenue.<br /><br />And the org's 990 from 2009 indicates that over half of its revenue comes from Science magazine. ($46 million of a $86 million budget).<br /><br />Would it be possible to infiltrate? Yes, if you can figure out a way to bring in the revenue that will be lost by going open access (not sure what fraction of that $46m comes from subscriptions vs adverts).<br /><br />Science is equally out-of-touch, though. In 2001, the Editor-in-Chief sent out an appeal noting the lost revenue due to (a) expanding institutional licenses for online content and (b) open content after 12 mos. His request of Society members? Don't stop buying the print version.<br /><br />http://www.library.yale.edu/~llicense/ListArchives/0104/msg00068.html<br /><br />I like the idea, though. I don't think there is any absolute reason why it couldn't work. But even with a non-profit, you gotta find a way to have a revenue stream.neuromusichttps://www.blogger.com/profile/02897252203538237342noreply@blogger.com