“We will...”

When UTRGV launched, it started a public campaign around the phrase, “We will.” It’s all over the place with claims about the things “we will” do. It’s on the Twitter account...

By the student press.

It’s even used by boring administrative stuff like strategic planning...

And student financial aid reminders.

In light of the accreditation probation , I thought it was time for an inspirational new addition to the “We will” campaign.

(I always thought “We will” was an ironic choice of tagline, because it indicated not that we were doing anything, just that we had plans to do it eventually, someday, sometime.)

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