06 July 2020

The long reach of old media: Fox News and COVID-19

I can’t stop thinking about this Washington Post article from last week.

Three serious research efforts have put numerical weight — yes, data-driven evidence — behind what many suspected all along: Americans who relied on Fox News, or similar right-wing sources, were duped as the coronavirus began its deadly spread.
Dangerously duped. ...
Those who relied on Fox or, say, radio personality Rush Limbaugh, came to believe that vitamin C was a possible remedy, that the Chinese government created the virus in a lab, and that government health agencies were exaggerating the dangers in the hopes of damaging Trump politically, a survey showed.

This has just been rolling around in my gut for days. People keep asking, “How did wearing a mask become political?” This is how.

While I still think recommendation algorithms are a huge problem for science communication, this article is a reminder of two things.

The first reminder is that while new media are influencing the information spread in ways that nobody can predict, established, pre-Internet media still exerts a huge influence on how people think about issues and problems.

In times of crisis, you need consistent and pervasive messages about what people need to to do to protect themselves and others. This is why the US Center for Disease Control keeps getting shit for: because they were slow to recommend masks. But I don’t think that is even slightly comparable to the Fox News situation. If the CDC messaging created a chink if the armor, Fox News messaging stripped off the armor and went dancing naked and blindfolded through a minefield.

The second reminder is that Fox News has a lot to answer for. The damage it has done to the United States is almost incalculable. And I am not just talking about the COVID-19 pandemic.

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