I’ve lost the ability to keep track of all the posts on the Seed Media Group / Pepsi story. But I would be remiss if I did not point out the major article in The Guardian excoriating Seed for killing a story that might have embarrassed an advertiser.
That is a much bigger barrel of monkeys than guerrilla marketing a flog. (Aside: DC’s Improbably Science argues that science bloggers should not be paid, ever. I may have more to say on this later.)
Also, Seed CEO Adam Bly started his own blog. He’s not said much so far about the whole blow-up.