The PLOS ONE paper also makes an appearance in a substantive article on science crowdfunding that appeared in several Australian newspapers, including The Age:
When crowdfunding sites first appeared about 2009, many scientists pooh-poohed the notion of raising research money through them, theorising that only those projects with gimmicky mass-market appeal – which they called “panda science” – would attract attention.
But that idea has been debunked.
In the first major study on crowdfunding in the sciences, which was published in December in PLoS One, the study's authors found that the online audience was willing to fund a wide variety of projects, even those in areas such as statistics or little-known invertebrates - which typically aren’t considered sexy.
What seemed to factor more in the success of a project was whether a researcher was able to develop a sufficient fan base. Being able to connect with a large audience through outlets such as Facebook, Twitter and YouTube appeared to correlate with increased levels of funding.