05 February 2017

The best ad during a football game was in AFL Women’s, not the SuperBowl

Nope, the best advertisement I saw this weekend was during Round 1 of the inaugural AFL Women’s competition. Powerful and emotional.

(There are a lot of shorter versions that snip out a section of this longer ad. The first one I saw was this one.)

I amazed by how directly it attacked tropes about the importance of looking a certain way, the double standard faced by women athletes, and about having the ambition to do what you want. Whether or not it was intended, it may be the most overtly feminist ad I’ve seen in a long time.

I have been watching the formation the of the women’s competition with interest, and I think this ad crystallized why I think this league is so important. When I lived in Melbourne, I was just so astonished by how much passion for footy was part of the city. It was unavoidable and infectious. That bloke’s game was an integral part of the culture.

This is a big cultural change.

Imagine being a young girl seeing an ad like this. Suddenly, a dream that you might have had that was impossible – playing professional AFL football – is suddenly possible. And if that is suddenly possible, what other things can you accomplish?

If a male wants to be a ballerina, he can be a ballerina. If a kid says they want to be an astronaut... then you be an astronaut. - Moana Hope

Even though my team, the Demons, lost in round 1, this first round has left me anxious to see more. I’m telling you, there are going to be doctoral dissertations about the creation of the AFL Women’s league in years to come.

P.S.—There is a website that streams AFL games to locations outside of Australia, WatchAFL.com. There is a free trial period that allows you to try the service until 22 March. This gets you through the regular season for free; the Grand Finale is 25 March 2017.

External links

AFL Women’s
Watch AFL

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