The new catalogue in the post

My parents used to make a living selling as a distributor for Eaton’s, a Canadian retailer famous for their catalogues. The Christmas catalogue was particular fun to look forward to, as a kid, because there were all the cool toys. What was a little different from how many catalogues are done now is that you took a form to a local distributor who placed the order, which was then shipped back to the distributor. Very personal sort of interaction. Eaton’s had stores in big cities, but even in the big cities, people knew about Eaton’s catalogue.

Eaton’s had been in business for decades, and it was a real shock when they closed up shop. This precipitated one of many career changes for my parents, who were pioneers in life-long learning. Let me tell you, the idea of “you’ll have several careers in your lifetime” isn’t a new idea in my household.

Now, of course, the Internet has filled the niche that catalogues used to. But in case you needed living proof of just how far removed mailouts are from human involvement, read this short article here.