14 October 2009

Problems of reality or perception?

Randy Olson often says scientists are handicapped by their blind obsession with the truth.

Rory Sutherland puts it this way:

And this shows that engineers, medical people, scientific people, have an obsession with solving the problems of reality. When actually most problems, once you reach a basic level of wealth in society, most problems are actually problems of perception.

I love that quote, but you should do yourself a favour and watch his whole TED talk. It is brilliant.

And I’m not just saying that because it features Shreddies. (Homesickness trigger.)

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